MonthMarch 2015

The importance of gathering requirements for web projects

When managing web projects it’s not uncommon for customers to not immediately reveal a lot of details about what the project requirements. They may make a lot of assumptions about what you already know, or what others have told you. When leading the development of a web project it’s your job to pull information about all requirements out of your customer. During the discovery phase you must probe your customer with deep questions, constantly.

For instance, let’s imagine that your customer wants to use the site for lead generation and inbound marketing. They are imagining a site where their customers can fill out forms that will collect personal information like email addresses and phone numbers. Their plan is for the sales team to receive this information and use it to follow up with leads. This is a golden nugget of information, but we’ve only brushed the surface. It’s now your job to dive deeper.

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10 Questions to help define your brand and audience

It’s incredibly important that you understand your brand and your audience. For some, I may be preaching to the choir, but many times I’ve found that customers will simply want a good looking site with information about their organization and a contact us form. However, for you to build a successful website, you need to understand who you are talking too, and what preconceived notions the audience already has of the brand.

It’s your responsibility to dive deeper. The most successful projects that I’ve been involved in including a deep conversation about the customer’s audience and exactly what the customer wanted to accomplish online. As you are reading through these questions below you may feel that they are a bit ridiculous, or too intrusive, but I’m telling you with great confidence that by asking these kinds of questions you will be putting yourself in a better position to build a successful site. Actually, you’ll be putting yourself in a position to maintain a successful organization.

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Amazon Web Services for backing up archived projects

Over the years, our team has collected a ton of large files. Flipping through this data I find massive photoshop files, large video files, directories of RAW photography files, and many other random things. I’ll be the first to admit that 90% of these files may never be opened again, however simply deleting these files is unacceptable for so many reasons.

In the past our team used Dropbox Team to collaborate on files. About a year ago I wrote an article about using Dropbox. This system was terrific, however the one thing to keep in mind is that Dropbox syncs all files with your machine (at least for the account owner). You can set up Dropbox to only sync specified files/folders, but this becomes rather difficult to manage. What kept happening to us is that our team would continue to add files to Dropbox project folders and our laptops would run out of space over and over again.

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