MonthApril 2015

B2B eCommerce – Challenge #5 – Pricing schedules

This is part of a series. See here for the initial post and a list of all the articles in the series – Better B2B eCommerce solutions are coming

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Offering the ability to work with pricing schedules on B2B eCommerce sites turned out to be one of the most desired features from potential customers when our team was building xTupleCommerce. Not familiar with Pricing Schedules? Let me explain. Imagine that you are a wholesale distributor and you had many “Partners” that bought your products to then turn around and resell them. The partners will expect a price break on your products and as the wholesale distributor it’s worth it to you to negotiate a rate at which you will sell products to this partner versus other partners or customers. If this partitular partner will possibly bring you a lot of business, you might be willing to give them a great rate. If the partner seems to be a newbie and might not bring a lot of business, you might not give such a great rate. So on and so forth. Those special rates are called Pricing Schedules.

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Driving traffic to your marketing or eCommerce site

Once you have a website, you have to push people to go to it. When your site first goes live, if you haven’t done any form of marketing, don’t be surprised if you are getting less than 20 visitors per day. This is totally normal. It’s simply because the world doesn’t know that your site exists. You have to begin the web marketing process to get people to visit. Over time you will see those numbers go up, you will see more users engaging with you, and hopefully you’ll see your organization begin to thrive.

Web advertising

The fastest and easiest way to get people to go to your site is through advertising. You can buy Google Adwords, Facebook ads (which are great!), and other ads that will send people to your site. Usually, people want to start here first, but this is an easy way to burn through a lot of money in little time. If you have a budget for web based advertising, and your web site is ready for visitors, go for. The problem is, if you don’t think through a conversion strategy, the traffic may not be worth the money. To be successful with paid traffic you have to devise a funnel that will capture people then carry them through a conversion process. If you don’t have that strategy planned out yet, then I’d avoid burning through that cash. Instead, try the inexpensive methods first and then focus on building a strategy around paid ads.

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