Lots of people use Twitter auto responders. There is controversy over whether it’s a good idea or not. It doesn’t really bother me. I get it. You follow someone, then that someone then knows you are “listening” and it’s their chance to send you some conversion copy or a link to their site. Not a big deal. It’s a bit tacky and not “warm”, but I get it. This post is not about whether you should use autoresponders. Instead, it’s about how to handle auto responders properly. If you are going to use Twitter auto responders be ready to engage.
Using auto responders should mean you are ready to engage
If you are going to send your new follower an automated message with an “ask” or call-to-action, be ready for the person to actually respond. I have a tendency to read all the auto responders I receive. I’m generally curious about what kinds of projects people are working on. I also like to see and evaluate how people are handling the marketing of their business, personal platform or startup. It’s interesting. In about 50% of the situations I’ll respond back. Usually with a question which requires that they read and respond again. Sometimes I’m genuinely reaching out to them and other times I’m simply curious if they are paying attention. I’ve received traction on two occasions. That’s two out of several hundred. That means that the other several hundred people either overlooked or disregarded my direct message.
I’m not hurt by this. Not losing any sleep over it. But it’s one insight to how those folks handle their relationships with their community and potentially their customers. It’s a busy world and it’s not always possible to “keep up”. It makes perfect sense that you can’t carry on a conversation with every individual you engage with online. But if that’s the case, then don’t push someone to take action if you’re not going to carry on an engagement with them. If someone filled out a form on your sales page, would you ignore questions in their submission?
One of the people that did respond was Patrick Bet-David. If you’re not familiar with Patrick, check him out – https://twitter.com/patrickbetdavid. He’s an interesting thought leader in the world of helping people realize their potential. From a 30k foot view, it seems that he’s a pretty busy guy, has a lot going on and could potentially be bombarded by direct messages on Twitter. Of all the people that I reached out too, he was one that fit into the “probably doesn’t have time” category. But he made time. I respect him for that. The fact that he even wrote back, even though it was a simple and fast response, is a sign that he’s listening. He’s paying attention. For me, that moved him into the “real” category. And now he’s someone that I suggest others checkout.
This suggestion applies to more than just Twitter. If your selling your service, or yourself to an audience be ready for the engagement. You can’t simply let calls to action float around on the internet and expect anything to happen. Be ready and invite engagement and when it happens be engaged.
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What are your thoughts about auto responders messages? Useful or a turn off? Leave a comment below. Getting the conversation going about these topics is interesting for and useful for our community.
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