MonthFebruary 2016

The “9 word email” tactic – Fast email marketing tactic that works

I was recently introduced to a “9 word email marketing tactic” that seemed “to good to be true”. I’m sharing this with you because I’ve done it myself and it lead to significant success in less than an hour. Here are the details.

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B2B eCommerce is more than a storefront

As with any other website or system, when designing a B2B eCommerce system you have to keep the customer in mind. In the case of B2B eCommerce, the system that is being built is more of a business application than just a storefront. The users of a B2B eCommerce site are purchasing on behalf of their company or their customer. Their decision making process is less emotional and more practical. You must design and build a site to meet the business needs of your customer. These are things to keep in mind when designing and building your B2B eCommerce system.

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5 reasons why right now is the best time to start a web-based business

Now is the best time in history to start a web-based businesses. Whether you are interested in launching an eCommerce store, a SaaS application, a Podcast, a profit generating blog or you want to build a web-based service business, the best time to get started is right now.

Some would argue that the best time was 6 years ago, or 10 years ago. That argument has two flaws.

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Understanding the technology adoption lifecycle

The technology adoption lifecycle is an key concept to understand when building and marketing your web-based products or services. This is the cycle in which your market will begin using your new technology. Whether you are building an eCommerce store, a web application, a communication portal for your customers, or some other grand vision, you have to remember that building the product is only a fraction of the battle. The other fraction is getting people to use the product.

In this article I discuss the different stages of technology adoption. Understanding the stage in which your product currently resides is incredibly important for making marketing and communication decisions.

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