The technology adoption lifecycle is an key concept to understand when building and marketing your web-based products or services. This is the cycle in which your market will begin using your new technology. Whether you are building an eCommerce store, a web application, a communication portal for your customers, or some other grand vision, you have to remember that building the product is only a fraction of the battle. The other fraction is getting people to use the product.

In this article I discuss the different stages of technology adoption. Understanding the stage in which your product currently resides is incredibly important for making marketing and communication decisions.

Continue reading