Great photos sell more products! Your product photos are crucial to your success when selling products online using your own eCommerce site. Customers expect to find high quality, high resolution images of your products from varying angles and perspectives, highlighting details and features. Images are powerful; we remember what we see more than what we read. Here are my top eight (8) insights — and TWO bonus pro tips — for shooting great product photography.
You may notice that my previous blog article is dated April 8th, 2016. That’s over 2 years ago. Pretty big gap I know. But it’s no coincidence that April 8th is exactly seven days before my son’s (our second child) birthday. This year, he is turning two. See the thread here? To put it mildly, things got a bit hectic two years ago and writing blog articles was temporarily put on the back burner.
When you’re bootstrapping a startup, managing a blog or marketing your brand it’s difficult and expensive to hire a designer every time you need incredibly designed digital assets. So how do you get great design assets without hiring someone? Well, you have 2 options. You could learn how to design well then drop a bunch of money some Adobe software (not likely a good option), or you could use a free graphic design software system like Canva.
Recently I’ve had the opportunity to chat with a dozen or so manufacturers and distributors about using a sales portal in their business strategy. We usually chat about the challenges they are facing, new changes in their industry and how the web seems to be the root of change. What I’ve found is that manufacturers and distributors are slow to adopting a web-based sales portals in their business strategy. I noticed a few common threads in the conversations.