Recently I’ve had the opportunity to chat with a dozen or so manufacturers and distributors about using a sales portal in their business strategy. We usually chat about the challenges they are facing, new changes in their industry and how the web seems to be the root of change. What I’ve found is that manufacturers and distributors are slow to adopting a web-based sales portals in their business strategy. I noticed a few common threads in the conversations.
As with any other website or system, when designing a B2B eCommerce system you have to keep the customer in mind. In the case of B2B eCommerce, the system that is being built is more of a business application than just a storefront. The users of a B2B eCommerce site are purchasing on behalf of their company or their customer. Their decision making process is less emotional and more practical. You must design and build a site to meet the business needs of your customer. These are things to keep in mind when designing and building your B2B eCommerce system.