When you’re bootstrapping a startup, managing a blog or marketing your brand it’s difficult and expensive to hire a designer every time you need incredibly designed digital assets. So how do you get great design assets without hiring someone? Well, you have 2 options. You could learn how to design well then drop a bunch of money some Adobe software (not likely a good option), or you could use a free graphic design software system like Canva.
Now is the best time in history to start a web-based businesses. Whether you are interested in launching an eCommerce store, a SaaS application, a Podcast, a profit generating blog or you want to build a web-based service business, the best time to get started is right now.
Some would argue that the best time was 6 years ago, or 10 years ago. That argument has two flaws.
The technology adoption lifecycle is an key concept to understand when building and marketing your web-based products or services. This is the cycle in which your market will begin using your new technology. Whether you are building an eCommerce store, a web application, a communication portal for your customers, or some other grand vision, you have to remember that building the product is only a fraction of the battle. The other fraction is getting people to use the product.
In this article I discuss the different stages of technology adoption. Understanding the stage in which your product currently resides is incredibly important for making marketing and communication decisions.