CategoryBootstrapping

The New B2B Marketing Industry

The world of marketing has changed. Especially in the b2b marketing industry. Successful marketing used to be a toolset of tactics that usually revolved around advertising and utilizing space. It was the act of getting your name “out there” so people would learn about you and your services. Then buy from you. The past b2b marketing industry used devices such as publication advertisements, press releases, trade shows, billboards, tv ads, radio ads and many other “spaces” for telling the customer about your organization, product or service. From talking to many advertising and marketing gurus with several decades of experience, they explain that it was that easy. Run an ad in a publication and watch the sales grow. Dump money into a TV ad and watch the customers come running. It doesn’t work like that any longer. That’s not enough. There is a new b2b marketing industry. And it’s time for everyone to adjust.

Today the new b2b marketing industry includes terms like Growth Hacking and Content Marketing. The role and responsibilities of the marketer is less about tactics and more about Product Market Fit, content creation, managing editorial calendars and building relationships with customers. What I’ve observed is a lot of traditional marketers are uncomfortable in this new territory. The rug has been pulled out from under their feet and they are left learning to do their job all over again.

Truly, it’s not that complicated. It all comes down to one thing. Relationships.

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Six questions to ask yourself before launching a web business

Often when I meet someone that has an idea for a web business they want to get started immediately working with a designer or developer. I usually suggest that the person spend more time planning in the beginning. They need to focus on the many questions that will help them outline the project before diving in.

Below are 6 important questions that I think everyone should ask themselves before making the decision to launch a web business.

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Bootstrapping Your Web Application

Let’s imagine that you have an idea for a web application. Your plan is to bootstrap the funding of the web application and use LEAN methodologies for bringing the business to life. You don’t have a development background or don’t feel confident in your skills as a developer to build the web application. You don’t want to go through fundraising via Venture Capital or other large scale investors but you know you need “capital” and/or “resources” to get the idea off the ground. What options do you have?

When you are bootstrapping a web application to existence you have four options for getting funding without using a VC firm.

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