Great photos sell more products! Your product photos are crucial to your success when selling products online using your own eCommerce site. Customers expect to find high quality, high resolution images of your products from varying angles and perspectives, highlighting details and features. Images are powerful; we remember what we see more than what we read. Here are my top eight (8) insights — and TWO bonus pro tips — for shooting great product photography.
From 2009 – 2014 I owned and operated a web agency called Artsmith Media. In 2014 Artsmith Media merged it’s team into the xTuple team in Norfolk, Virginia. For five years Artsmith Media was a team of web enthusiasts, designers and Drupal developers specializing in building large, conversion focused Drupal sites for many customers in the non-profit and small/medium sized business sectors. Our team also built a distribution of Drupal called Code Driven Drupal (CDD) that was focused on building Drupal systems in a Code Driven Environment. It allowed us to build Drupal sites in dev, stage, and production environments and by keeping all configurations out of the database we were able to quickly move code between the three environments and use Github repositories to manage branches of the sites. The system increased our development time drastically. Suddenly projects that used to take about 500 hours could be completed in less than 150 hours. The extra time allowed our team to focus more heavily on project planning, requirements gathering, user experience, design and discovery work. This led to a lot of growth in both project size and number of customers.
In 2013 we partnered with xTuple, an open source ERP company, to help them build a B2B eCommerce system using Drupal. They had been working on the system for about a year and a half and were building it using Drupal Commerce. Our team stepped in to help them finish the product in preparation for a demo at an upcoming conference. In the Fall of 2013 we presented the B2B eCommerce platform at an xTuple user conference and the feedback we received was incredible. It quickly became obvious to myself and the CEO of xTuple that we were onto something big. After several months of conversations and negotiations we worked out a deal to move the entire Artsmith Media team into the xTuple team which became xTuple’s new Web Services Group.
Let’s start by defining what Omnichannel is. It’s a current buzzword in the eCommerce world and isn’t that familiar to everyone. Omnichannel refers to the shopping experience that is created by the seller. Customers today are seeking a seamless buying experience with multiple purchasing options whether they are on a desktop computer, a mobile device, in-person at a brick-and-mortar store or on the phone. The key here is the integration between all these shopping experiences. If a user is shopping on their desktop computer, they should be able to continue the shopping experience on their mobile device. Perhaps the online customer can view inventory levels that represent a store location, then they can decide to purchase the product at that location or even purchase online and retrieve the product in-person from the store. Additionally, if the customer has made purchases in the past then their account information, past purchase list and buying preferences should be as easily accessible by the buyer and the customer representatives alike.
In the B2B world it is not uncommon for customers to have customer credit or an authorized purchase amount. You need to offer multiple payment options to allow customers to checkout in the best manner for them. This is especially helpful for customers that are making significantly sized purchases. For these large purchases your customer may not want to use a credit card.
In these cases you can associate customer credit with a customers account in the ERP and that credit will allow them to make a transaction on the eCommerce site without processing a credit card.
After they add items to their cart and proceed through checkout they will have the option to either “Pay by Credit Card” or “Pay with Customer Credit”.