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5 reasons why right now is the best time to start a web-based business

Now is the best time in history to start a web-based businesses. Whether you are interested in launching an eCommerce store, a SaaS application, a Podcast, a profit generating blog or you want to build a web-based service business, the best time to get started is right now.

Some would argue that the best time was 6 years ago, or 10 years ago. That argument has two flaws.

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Understanding the technology adoption lifecycle

The technology adoption lifecycle is an key concept to understand when building and marketing your web-based products or services. This is the cycle in which your market will begin using your new technology. Whether you are building an eCommerce store, a web application, a communication portal for your customers, or some other grand vision, you have to remember that building the product is only a fraction of the battle. The other fraction is getting people to use the product.

In this article I discuss the different stages of technology adoption. Understanding the stage in which your product currently resides is incredibly important for making marketing and communication decisions.

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The New B2B Marketing Industry

The world of marketing has changed. Especially in the b2b marketing industry. Successful marketing used to be a toolset of tactics that usually revolved around advertising and utilizing space. It was the act of getting your name “out there” so people would learn about you and your services. Then buy from you. The past b2b marketing industry used devices such as publication advertisements, press releases, trade shows, billboards, tv ads, radio ads and many other “spaces” for telling the customer about your organization, product or service. From talking to many advertising and marketing gurus with several decades of experience, they explain that it was that easy. Run an ad in a publication and watch the sales grow. Dump money into a TV ad and watch the customers come running. It doesn’t work like that any longer. That’s not enough. There is a new b2b marketing industry. And it’s time for everyone to adjust.

Today the new b2b marketing industry includes terms like Growth Hacking and Content Marketing. The role and responsibilities of the marketer is less about tactics and more about Product Market Fit, content creation, managing editorial calendars and building relationships with customers. What I’ve observed is a lot of traditional marketers are uncomfortable in this new territory. The rug has been pulled out from under their feet and they are left learning to do their job all over again.

Truly, it’s not that complicated. It all comes down to one thing. Relationships.

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The podcast advertising model is broken

After digging into the topic in a previous article I found that the podcast advertising model is broken. In the previous article I talked about podcast advertising, how it works and untraditional ways that podcasters are using the medium to promote their own businesses. (You can read that previous article to get a sense of how everything works now.)

In this article I want to dissect a major problem in the way podcast advertising works. This broken model also applies to other forms of on-demand media (Netflix, Hulu, etc) but for the purpose of this article I’ll stick to podcasting alone.

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