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The podcast advertising model is broken

After digging into the topic in a previous article I found that the podcast advertising model is broken. In the previous article I talked about podcast advertising, how it works and untraditional ways that podcasters are using the medium to promote their own businesses. (You can read that previous article to get a sense of how everything works now.)

In this article I want to dissect a major problem in the way podcast advertising works. This broken model also applies to other forms of on-demand media (Netflix, Hulu, etc) but for the purpose of this article I’ll stick to podcasting alone.

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Podcast advertising model – how it works and alternatives to traditional ads

While doing research on podcasting in the last few months I started digging into the podcast advertising model. In this article I explain how advertisers choose a podcast, how much they pay, what metrics they expect in return and how successful podcast advertising really is. Because this is such a hot topic there is a lot of information available and what I’ve found is that traditional forms of advertising might not be the best way to monetize your podcast.

How podcast advertising works

If you listen to podcasts you’ll be familiar with the types of ads you hear during the shows. Usually there are three or four ads throughout shows. One during the intro, one or two during the show and one at the outro. Usually podcast advertisements are endorsements from the show host but in some rare cases I’ve heard an ad similar to what you would hear on the radio (a prerecorded advertisement or an ad “jingle”).

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Six questions to ask yourself before launching a web business

Often when I meet someone that has an idea for a web business they want to get started immediately working with a designer or developer. I usually suggest that the person spend more time planning in the beginning. They need to focus on the many questions that will help them outline the project before diving in.

Below are 6 important questions that I think everyone should ask themselves before making the decision to launch a web business.

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Bootstrapping Your Web Application

Let’s imagine that you have an idea for a web application. Your plan is to bootstrap the funding of the web application and use LEAN methodologies for bringing the business to life. You don’t have a development background or don’t feel confident in your skills as a developer to build the web application. You don’t want to go through fundraising via Venture Capital or other large scale investors but you know you need “capital” and/or “resources” to get the idea off the ground. What options do you have?

When you are bootstrapping a web application to existence you have four options for getting funding without using a VC firm.

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