After digging into the topic in a previous article I found that the podcast advertising model is broken. In the previous article I talked about podcast advertising, how it works and untraditional ways that podcasters are using the medium to promote their own businesses. (You can read that previous article to get a sense of how everything works now.)
In this article I want to dissect a major problem in the way podcast advertising works. This broken model also applies to other forms of on-demand media (Netflix, Hulu, etc) but for the purpose of this article I’ll stick to podcasting alone.