TagB2B

B2B eCommerce – Challenge #9 – Creating an Omnichannel Buying Experience for Your B2B Customers

This is part of a series. See here for the initial post and a list of all the articles in the series – Better B2B eCommerce solutions are coming

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Let’s start by defining what Omnichannel is. It’s a current buzzword in the eCommerce world and isn’t that familiar to everyone. Omnichannel refers to the shopping experience that is created by the seller. Customers today are seeking a seamless buying experience with multiple purchasing options whether they are on a desktop computer, a mobile device, in-person at a brick-and-mortar store or on the phone. The key here is the integration between all these shopping experiences. If a user is shopping on their desktop computer, they should be able to continue the shopping experience on their mobile device. Perhaps the online customer can view inventory levels that represent a store location, then they can decide to purchase the product at that location or even purchase online and retrieve the product in-person from the store. Additionally, if the customer has made purchases in the past then their account information, past purchase list and buying preferences should be as easily accessible by the buyer and the customer representatives alike.

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B2B eCommerce – Challenge #8 – Multiple Payment Options

This is part of a series. See here for the initial post and a list of all the articles in the series – Better B2B eCommerce solutions are coming

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In the B2B world it is not uncommon for customers to have customer credit or an authorized purchase amount. You need to offer multiple payment options to allow customers to checkout in the best manner for them. This is especially helpful for customers that are making significantly sized purchases. For these large purchases your customer may not want to use a credit card.

In these cases you can associate customer credit with a customers account in the ERP and that credit will allow them to make a transaction on the eCommerce site without processing a credit card.

After they add items to their cart and proceed through checkout they will have the option to either “Pay by Credit Card” or “Pay with Customer Credit”.

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B2B eCommerce – Challenge #7 – Saved Carts, Favorites, Templated Carts, and Quick Order Entry

This is part of a series. See here for the initial post and a list of all the articles in the series – Better B2B eCommerce solutions are coming

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As a large scale business, you want your customers to have the flexibility to build orders over time and not lose their work. Imagine that your customer builds up large orders over time before processing an order. We have built multiple tools for quick order entry that allow your customers to easily manage the purchasing process. Below are several examples of how these tools are used in the B2B eCommerce world via xTupleCommerce.

Saving your cart for a future purchase

Let’s imagine that you are selling building materials to construction companies. It would not be uncommon for the customer to log onto the site and begin adding required products to a cart but not be ready to process the purchase until a future date.

With our Saved Carts feature a customer can build one or several saved carts to their profile. This means that they can add multiple items to a cart and save that cart to their profile with a name that they choose. They can even save several carts in their profile.

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B2B eCommerce – Challenge #6 – Marketing content vs. ERP content

This is part of a series. See here for the initial post and a list of all the articles in the series – Better B2B eCommerce solutions are coming

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If you’ve ever worked on an eCommerce project you’ll know how important content is for increasing conversions. The art of fine-tuning marketing content, campaigns, keywords, and product descriptions is essential for ensuring customers find your products and make purchases. Ensuring that content management is fluid, easy, and non-technical was incredibly important when our team was building xTupleCommerce.

Unfortunately, most eCommerce systems are built to handle products and shopping carts well, but they are not good at building marketing campaigns and various other content types like testimonials, blogs, reviews, and company news. We’ve overcome this problem by building xTupleCommerce on top of the Drupal Content Management System (CMS). The Drupal system handles both eCommerce and content marketing very well. With Drupal we can build content types and make it incredibly easy for customers to manage large amounts of content on their website (blogs, news, marketing pages, landing pages, etc) as well as managing internal ads, promos, homepage carousels, etc.

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