Let’s start by defining what Omnichannel is. It’s a current buzzword in the eCommerce world and isn’t that familiar to everyone. Omnichannel refers to the shopping experience that is created by the seller. Customers today are seeking a seamless buying experience with multiple purchasing options whether they are on a desktop computer, a mobile device, in-person at a brick-and-mortar store or on the phone. The key here is the integration between all these shopping experiences. If a user is shopping on their desktop computer, they should be able to continue the shopping experience on their mobile device. Perhaps the online customer can view inventory levels that represent a store location, then they can decide to purchase the product at that location or even purchase online and retrieve the product in-person from the store. Additionally, if the customer has made purchases in the past then their account information, past purchase list and buying preferences should be as easily accessible by the buyer and the customer representatives alike.