CategoryBootstrapping

Let’s stop thinking about CRMs and start thinking about Customer Relationships

If you are a business professional, then you’ve heard the acronym CRM. Everyone knows it stands for Customer Relationship Management. Everyone is aware that it represents software that is used to store information about customers. Their addresses, phone number(s), email addresses, and perhaps some background information including how the customer was met and what they are interested in buying. If you have a great sales team then your CRM even includes details about the customers personal life like their spouse’s name, their favorite vacation spot or if they enjoy any particular sports.

However, let’s not forget what “Customer Relationship Management” truly means. It means, build and maintain outstanding personal relationships with your customers. Get to know them. Know them personally and build confidence and trust in your relationship. When they feel pain, feel the pain with them. When they feel rushed, feel rushed with them.

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Free Graphic Design Software – Canva

When you’re bootstrapping a startup, managing a blog or marketing your brand it’s difficult and expensive to hire a designer every time you need incredibly designed digital assets. So how do you get great design assets without hiring someone? Well, you have 2 options. You could learn how to design well then drop a bunch of money some Adobe software (not likely a good option), or you could use a free graphic design software system like Canva.

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The “9 word email” tactic – Fast email marketing tactic that works

I was recently introduced to a “9 word email marketing tactic” that seemed “to good to be true”. I’m sharing this with you because I’ve done it myself and it lead to significant success in less than an hour. Here are the details.

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5 reasons why right now is the best time to start a web-based business

Now is the best time in history to start a web-based businesses. Whether you are interested in launching an eCommerce store, a SaaS application, a Podcast, a profit generating blog or you want to build a web-based service business, the best time to get started is right now.

Some would argue that the best time was 6 years ago, or 10 years ago. That argument has two flaws.

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Understanding the technology adoption lifecycle

The technology adoption lifecycle is an key concept to understand when building and marketing your web-based products or services. This is the cycle in which your market will begin using your new technology. Whether you are building an eCommerce store, a web application, a communication portal for your customers, or some other grand vision, you have to remember that building the product is only a fraction of the battle. The other fraction is getting people to use the product.

In this article I discuss the different stages of technology adoption. Understanding the stage in which your product currently resides is incredibly important for making marketing and communication decisions.

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The New B2B Marketing Industry

The world of marketing has changed. Especially in the b2b marketing industry. Successful marketing used to be a toolset of tactics that usually revolved around advertising and utilizing space. It was the act of getting your name “out there” so people would learn about you and your services. Then buy from you. The past b2b marketing industry used devices such as publication advertisements, press releases, trade shows, billboards, tv ads, radio ads and many other “spaces” for telling the customer about your organization, product or service. From talking to many advertising and marketing gurus with several decades of experience, they explain that it was that easy. Run an ad in a publication and watch the sales grow. Dump money into a TV ad and watch the customers come running. It doesn’t work like that any longer. That’s not enough. There is a new b2b marketing industry. And it’s time for everyone to adjust.

Today the new b2b marketing industry includes terms like Growth Hacking and Content Marketing. The role and responsibilities of the marketer is less about tactics and more about Product Market Fit, content creation, managing editorial calendars and building relationships with customers. What I’ve observed is a lot of traditional marketers are uncomfortable in this new territory. The rug has been pulled out from under their feet and they are left learning to do their job all over again.

Truly, it’s not that complicated. It all comes down to one thing. Relationships.

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Six questions to ask yourself before launching a web business

Often when I meet someone that has an idea for a web business they want to get started immediately working with a designer or developer. I usually suggest that the person spend more time planning in the beginning. They need to focus on the many questions that will help them outline the project before diving in.

Below are 6 important questions that I think everyone should ask themselves before making the decision to launch a web business.

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Bootstrapping Your Web Application

Let’s imagine that you have an idea for a web application. Your plan is to bootstrap the funding of the web application and use LEAN methodologies for bringing the business to life. You don’t have a development background or don’t feel confident in your skills as a developer to build the web application. You don’t want to go through fundraising via Venture Capital or other large scale investors but you know you need “capital” and/or “resources” to get the idea off the ground. What options do you have?

When you are bootstrapping a web application to existence you have four options for getting funding without using a VC firm.

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